StatCave Episode 1: Are you misusing AdWords Daily Budgets?

 

AdWords Daily Budgets are really intended to do just a couple of things: tell Google how big a Campaign might be, and control risk.  But accounts are using this feature to do all kinds of other things, not all of them sensible.

We'll dive into exactly what is and isn't best handled by Daily Budget manipulation, and explore alternatives for common use cases.