Using Sitelink Ad Extensions to Promote a Sale

Roy, what kind of control/influence do we have on our PPC SERPS in regards to having SALEs show up like the example below?Kevin

Screen-Shot-2017-01-19-at-6.47.31-AM.png

Those are sitelink ad extensions, which you have control over in AdWords.  The great thing about the sitelinks is that they're schedulable, so if you have a sale between two specific dates, you can set them up in advance, and then they'll automatically deactivate once the sale is over.

If you have a promo calendar already planned out, you can match it, especially for the brand campaign (where a sale of any product type wouldn't distract from the search intent), and you just need to fill out these fields for each:

sitelink ad extension
sitelink ad extension

Link text can be up to 25 characters, and Description can be 35 per line.

Thanks for the question Jim.  Drop me a line if you have any other questions.  I love to talk shop.

Up and to the right,

Roy