Shopify Archives

Shopify Audiences: A Better Input for Better Performance

Illustration showing a Shopify storefront sending purchase data through a network of connected audience segments, representing how Shopify Audiences builds high-intent buyer groups for paid advertising

Shopify Audiences is a native app available to Shopify Plus merchants that allows you to build and export high-quality audiences directly into your advertising platforms.…

Jeff McRitchie In SEO

How to Modify Robots.txt in Shopify (And When You Actually Should)

Diagram showing a Shopify robots.txt configuration that allows crawling of collection and product pages while blocking cart, checkout, and search results

Table of Contents What Robots.txt Actually Does (And What It Does Not Do) When You Should Modify Robots.txt in Shopify When You Should NOT Modify…

Jeff McRitchie In SEO

Fixing Shopify Breadcrumbs for Better SEO, UX, and Conversions

A diagram showing breadcrumb navigation on a website mockup, with four connected arrow-shaped labels reading Home, Catalog, Category, and Product, illustrating a hierarchical site navigation path.

At StatBid we spend a lot of time improving Shopify site structure, and one of the most overlooked opportunities we see across stores is breadcrumb…

Jeff McRitchie In SEO

Fixing Shopify Product URLs That Include Collection Paths (A Simple SEO Fix)

A developer pointing at code on a laptop screen at a multi-monitor workstation, representing editing Shopify theme code to fix product URL structure for SEO.

At StatBid we review and optimize a large number of Shopify stores each year, and one of the most common technical SEO issues we encounter…

Roy Steves In Ecommerce, Food for thought

Corporate Giants and Ecommerce

As I was surveying the articles and sources I intended to use to assemble this report, I realized that understanding this ecosystem means tracking the…

Shilo Jones In Events

What’s New from Shopify: Summer Editions ’25 Highlights

Shopify’s Summer Editions ’25 just wrapped up, and was packed with big updates aimed at helping merchants and developers do more, faster. With powerful new…

Shopify

Shopify Audiences: A Better Input for Better Performance

How to Modify Robots.txt in Shopify (And When You Actually Should)

Fixing Shopify Breadcrumbs for Better SEO, UX, and Conversions

Fixing Shopify Product URLs That Include Collection Paths (A Simple SEO Fix)

Corporate Giants and Ecommerce

What’s New from Shopify: Summer Editions ’25 Highlights

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