https://www.statbid.com Practical writing on ecommerce, paid search, SEO, Shopify, and AI search. en-us https://www.statbid.com/blog/systems-thinking-leadership/ https://www.statbid.com/blog/systems-thinking-leadership/ Mon, 10 Aug 2026 00:00:00 GMT Shilo Jones I left Shopify DotDev energized by two talks in particular. The first was the fireside chat between Tobi Lütke and Harley Finkelstein. The second was Javier https://www.statbid.com/blog/ai-generated-ads-insurance-coverage-gap/ https://www.statbid.com/blog/ai-generated-ads-insurance-coverage-gap/ Sun, 09 Aug 2026 00:00:00 GMT Mike Jelley Google's AI can now write your ads, and some insurers are excluding AI-related claims. Here's how the two changes intersect and what to check this month. https://www.statbid.com/blog/shopping-feed-fields-priority/ https://www.statbid.com/blog/shopping-feed-fields-priority/ Sun, 09 Aug 2026 00:00:00 GMT Andrew Flicker Google Shopping wants data your feed doesn't have. There are three places you can add it, and they are not equivalent. Here's how we decide where it goes. https://www.statbid.com/blog/missing-product-data-shopify-feed/ https://www.statbid.com/blog/missing-product-data-shopify-feed/ Fri, 07 Aug 2026 00:00:00 GMT Andrew Flicker Google Shopping wants data your feed doesn't have. There are three places you can add it, and they are not equivalent. Here's how we decide where it goes. https://www.statbid.com/blog/fixing-duplicate-meta-titles-worse/ https://www.statbid.com/blog/fixing-duplicate-meta-titles-worse/ Wed, 24 Jun 2026 00:00:00 GMT Jeff McRitchie When a site audit flags duplicate meta titles, most merchants treat it as a writing task: find the duplicates, update the titles, check the box. Duplicate meta titles can come from two very different places, and the fix for each is completely https://www.statbid.com/blog/gmc-shipping-consistency/ https://www.statbid.com/blog/gmc-shipping-consistency/ Wed, 24 Jun 2026 00:00:00 GMT Andrew Flicker A batch of products gets disapproved for “inaccurate shipping costs.” Or a shopper sees one total on Google, clicks through, and gets a different one at checkout. Same root problem either way: Merchant Center promised a number your store didn’t https://www.statbid.com/blog/why-did-my-google-ads-account-spend-so-much/ https://www.statbid.com/blog/why-did-my-google-ads-account-spend-so-much/ Thu, 18 Jun 2026 00:00:00 GMT Andrew Flicker When the daily spend in a mature Google Ads account jumps unexpectedly, or the month is on track to blow past its budget, panic might lead you to start pausing campaigns that have been proven profit-generators in the past. That is almost always https://www.statbid.com/blog/all-green-dashboard-problem/ https://www.statbid.com/blog/all-green-dashboard-problem/ Sun, 07 Jun 2026 00:00:00 GMT Shilo Jones Most Monday mornings start the same way. I log in and respond to our team’s feedback in Officevibe. We have been running it for years, and most weeks the picture is steady with scores generally above 8 out of 10, participation rate up in the high https://www.statbid.com/blog/google-ads-campaign-setup-defaults/ https://www.statbid.com/blog/google-ads-campaign-setup-defaults/ Sun, 07 Jun 2026 00:00:00 GMT Andrew Flicker You’ve been running one or two generalist Google Ads campaigns for a while, maybe a Shopping campaign and a Search campaign, or a single Performance Max campaign that’s grown into the catch-all. The business is bigger now. The catalog is growing. https://www.statbid.com/blog/high-value-keyword-google-ads-campaigns/ https://www.statbid.com/blog/high-value-keyword-google-ads-campaigns/ Sat, 06 Jun 2026 00:00:00 GMT Andrew Flicker Your strongest keyword is funding the rest of the campaign’s mediocrity, and the reporting tells you everything is fine . Most merchants running Google Ads have a ROAS target. Many are hitting it. But in almost every account that’s performing close https://www.statbid.com/blog/google-ads-account-audit-beyond-weekly-reports/ https://www.statbid.com/blog/google-ads-account-audit-beyond-weekly-reports/ Tue, 02 Jun 2026 00:00:00 GMT Andrew Flicker Most merchants evaluate their paid search agency through the weekly or monthly report. Spend, revenue, ROAS, conversions, week-over-week movement. The report either reassures the merchant or starts a conversation about why the numbers look off. https://www.statbid.com/blog/google-ads-disapproval-triage/ https://www.statbid.com/blog/google-ads-disapproval-triage/ Tue, 02 Jun 2026 00:00:00 GMT Andrew Flicker You get the email: a Google Ads policy disapproval. One of your ads has stopped running, or a few have, or a campaign got flagged. The instinct is immediate. Click “appeal,” explain the situation, get it back to running as fast as possible. That https://www.statbid.com/blog/negative-keyword-list-audit/ https://www.statbid.com/blog/negative-keyword-list-audit/ Thu, 07 May 2026 00:00:00 GMT Mike Jelley Negative lists hold the negative keywords you attach to multiple campaigns because the related search terms are so damaging to ROAS, so full of wasted… https://www.statbid.com/blog/ai-negation-keyword-prompt-google-ads-results/ https://www.statbid.com/blog/ai-negation-keyword-prompt-google-ads-results/ Wed, 06 May 2026 00:00:00 GMT Mike Jelley Have you ever had a request like: “Compare Q4 sales this year vs. last year, but only for stores that were open in both periods,… https://www.statbid.com/blog/branded-google-ads-campaign-optimization/ https://www.statbid.com/blog/branded-google-ads-campaign-optimization/ Fri, 01 May 2026 00:00:00 GMT Jeff McRitchie Branded Google Ads campaigns drift without active management. Here are 10 operator-tested strategies to control CPCs, isolate intent, and improve efficiency. https://www.statbid.com/blog/shopify-audiences-guide/ https://www.statbid.com/blog/shopify-audiences-guide/ Thu, 30 Apr 2026 00:00:00 GMT Jeff McRitchie Shopify Audiences helps Shopify Plus merchants improve ad signal quality across Google, Meta, TikTok, and more. Here's how it works and when it matters most. https://www.statbid.com/blog/how-to-modify-robots-txt-shopify/ https://www.statbid.com/blog/how-to-modify-robots-txt-shopify/ Fri, 24 Apr 2026 00:00:00 GMT Jeff McRitchie Learn when and how to modify robots.txt in Shopify to improve crawl efficiency, reduce URL noise, and help search engines focus on pages that drive revenue. https://www.statbid.com/blog/we-are-a-certified-b-corporation/ https://www.statbid.com/blog/we-are-a-certified-b-corporation/ Mon, 20 Apr 2026 00:00:00 GMT Shilo Jones StatBid is now a Certified B Corporation™. Shilo Jones shares what the certification means, what changed in our governance & where we go from here. https://www.statbid.com/blog/google-ai-max-search-performance-review/ https://www.statbid.com/blog/google-ai-max-search-performance-review/ Sat, 18 Apr 2026 00:00:00 GMT Andrew Flicker AI Max for search isn't a flip-the-switch upgrade. Here's what actually works, what doesn't, and how to manage it across ecommerce accounts. https://www.statbid.com/blog/we-built-a-no-blame-culture-why-are-people-still-asking-permission/ https://www.statbid.com/blog/we-built-a-no-blame-culture-why-are-people-still-asking-permission/ Sat, 11 Apr 2026 00:00:00 GMT Shilo Jones A no-blame culture is a start. But if your process doesn't give people a real way in, they'll keep asking permission anyway.