Link YouTube channels and Google Ads

Linking a YouTube channel to a Google Ads account allows the linked ads account to run ads based on interactions with your channel’s videos. The linked Google Ads account can access reporting from the YouTube channel including accessing additional video view statistics, call-to-action (CTA) overlays, and remarketing and engagement statistics such as earned views. 

How it works

When you link a YouTube channel to a Google Ads account, the YouTube channel owner can choose to make the following features available to your linked Google Ads account:

  • View counts and calls-to-action (CTAs):

    • View organic (non-paid) metrics for your videos.

    • Create call-to-action (CTA) overlays on videos from linked channels. Use these to share more information about the content of videos or to raise interest in the channel, other videos, or additional websites.

  • Remarketing: Create remarketing lists based on viewers’ past interactions on linked channels.

  • Engagement: View earned actions metrics from videos and video ads from linked channels. 

You can link more than one Google Ads account to a YouTube channel, and vice versa.  

Note that linking accounts does not give the YouTube channel owner control over the Google Ads account. Likewise, linking accounts does not let the advertiser add, delete, or modify videos from the linked channel.

If your Google Ads account is overseen by a manager account, linking your YouTube channel will allow the Google Ads manager account to access your YouTube channel metrics. If you have enabled remarketing list sharing in your Google Ads account, a manager account can share remarketing lists that you’ve created with its other managed accounts.

Link accounts from YouTube

Follow these instructions to link your YouTube channel to a Google Ads account.

  1. Sign in to your YouTube channel.

  2. Click your channel icon or name in the upper right corner of the page.

  3. Click Creator Studio.

  4. Click Channel on the left, then click Advanced.

  5. Under "Google Ads account linking," click Link a Google Ads account.

  6. Follow the instructions, and then click Finish.

  7. Once the owner of the Google Ads account approves your request, your YouTube channel will be linked to that Google Ads account.

To link a YouTube channel to your Google Ads account:

  1. Sign in to your Google Ads account.

  2. Click  next to your Google Ads account name at the top of the page.

  3. Click Linked account

  4. Click YouTube in the navigation panel on the left.

  5. On the "YouTube channels" page, click +CHANNEL to choose the channel that you want to link to an ads account.

  6. In the "Link a YouTube channel" dialog, search for a channel or enter its URL.

  7. Follow the instructions to complete the process.

Once the owner of the YouTube channel approves your request, that channel will be linked to your Google Ads account.