In early 2015, Roy Steves and Shilo Jones knew that there was an opening in the market for a new kind of PPC agency, and there was proof of demand. They both had eCommerce experience, growing retail businesses by significant multiples during our tenures, and so branching into the vendor space would be a bit of a divergence from that path. However, they assumed that their retailer experience would give them an edge.
In September of 2015, Roy was the only full-time operator, and Shilo served as an advisor, mentor, and strategic cartographer. Growth was rapid, but fueled entirely by word of mouth, and without outside capital.
As the team expanded over the subsequent years, we broadened our scope to include SEO services, making StatBid a powerhouse for efficient Search Marketing, whether paid or organic. Our analytical firepower expanded, as well, with additional engineering and data science experts.
As of 2022, the team is up to about a dozen full time staff, supporting dozens of incredible clients, and efficiently managing tens of millions per year in ad spend.
Our business is built around a few core concepts:
Meet Our Team
As of 2021, the team is now a dozen full-time staff, including data science, account management, strategy, engineering, and analysis. We’re still improving daily, building businesses, and helping produce millions in incremental revenue for our clients.
We believe that a company’s culture is an emergent property of its people, not something that can be decided and approved upon by a board, and then dictated to employees. As such, this isn’t the first version of the list, and may not be the last.
This edition is heavily inspired by Moz’s TAGFEE, with honorable mentions to Wheaton’s Law, and various entrepreneurial biographies we found influential. The result is something that learns from other material, but we feel represents who we are, and what we are building together.
Everyone is trying to make their businesses successful, and each has their own journey toward that goal. We must therefore maintain an empathetic foundation in our interactions, with our peers, partners, clients, industry, and world. We operate with respect and care, especially over disagreement, but also in the way we individually, or collectively as StatBid, deal with others.
We strive to be as transparent and honest as possible. Life’s opportunities increase proportionally to our willingness to have awkward conversations. While it’s easy to share victories, only through honest, candid assessment can we improve over time, and help others to do the same.
There’s a saying: “If you want to go quickly, go alone. If you want to go far, go together.” While it’s surprisingly difficult to trace to an original source, it sticks in the public consciousness for good reason–some things will call for the first approach, others the second. StatBid is in the business of going far, and that takes a team. Humans are such a successful species, in part, due to our ability to combine our talents and experience, and we embrace this opportunity.
Our industry changes far too quickly to allow any complacency. As a result, we must constantly be looking for new, innovative, and creative ways to approach challenges. Creativity demands the ability to step back, and find new perspectives on old limitations. We will rise to the challenge.
Not only should we try to be creative in our problem solving, but our solutions themselves should display elegance. We are energized by scrappy, innovative thinking, and our business will be guided in no small part by that approach. This will allow us to punch above our weight class, and out-maneuver potential risks and barriers.
Everything we’ve built in the past can be improved upon. We are attached to our output, not our tools, and so we are always open to iterating on tools and processes, if it would improve the results. We will also provide candid suggestions to others who ask, and graciously consider suggestions that we receive. This philosophy allows us to build better things in the future.
The seventh of our Cs only barely starting with a “c” provides for the fact that creative solutions sometimes require abandoning preconceptions and past standards. Our industry changes quickly, and despite this, there are all kinds of baggage that accumulate along the way. To mitigate this, we will always be open to considering wildly alternative solutions. To paraphrase Tim Ferriss: “Most people walk down the street on their legs. Does that mean we I walk down the street on our hands? …Not usually, no.” But we also reject the idea that there is a single solution that works for every business, or at every stage of that business’s life, and it’s up to us to spot the difference.