Most Monday mornings start the same way. I log in and respond to our team's feedback in Officevibe. We have been running it for years,…
Shilo JonesJune 7, 2026
How to Modify Robots.txt in Shopify (And When You Actually Should)
Table of Contents What Robots.txt Actually Does (And What It Does Not Do) When You Should Modify Robots.txt in Shopify…
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You've been running one or two generalist Google Ads campaigns for a while, maybe a Shopping campaign and a Search campaign, or a single Performance…
Andrew FlickerJune 7, 2026
Your strongest keyword is funding the rest of the campaign's mediocrity, and the reporting tells you everything is fine. Most merchants running Google Ads have…
Andrew FlickerJune 6, 2026
You get the email: a Google Ads policy disapproval. One of your ads has stopped running, or a few have, or a campaign got flagged.…
Andrew FlickerJune 2, 2026
Most merchants evaluate their paid search agency through the weekly or monthly report. Spend, revenue, ROAS, conversions, week-over-week movement. The report either reassures the merchant…
Andrew FlickerJune 2, 2026
Negative lists hold the negative keywords you attach to multiple campaigns because the related search terms are so damaging to ROAS, so full of wasted…
Mike JelleyMay 7, 2026
Have you ever had a request like: "Compare Q4 sales this year vs. last year, but only for stores that were open in both periods,…
Mike JelleyMay 6, 2026
An operator’s perspective on improving efficiency, control, and real performance Most branded campaigns look efficient. Very few are actually optimized.And in most accounts, that gap…
Jeff McRitchieMay 1, 2026
