Free Tools That Reveal the Profits Your Ads Overlook
Ad dashboards stop at clicks and conversions. Our free calculators dig deeper, factoring in every cost and margin to show your true profitability.
Trusted by leading ecommerce brands
Why We Built These
These aren’t four separate gadgets. They’re one way of thinking about a decision, applied at each stage of it — know your real number, model the change before you make it, then test it properly once you do.
See Your Real Number
The COS Calculator shows your actual position before anything else gets discussed. Everything downstream starts from a real number, not a guess.
Model Before You Commit
The Budget Change and COS Change calculators let you see the impact of a decision before you spend real money finding out the hard way.
Test It Properly, Not Just Try It
The Incrementality Test calculator checks that a test is actually long enough and big enough to trust before you draw a conclusion from it.
Cost of Sale (COS) Calculator
See your real margins, not just what ad platforms report.
True Profitability
Factors in COGS, shipping, and fees to show real margins.
Smart Adjustments
Compare your COS to targets and spot improvement areas.
Instant Insights
See results as you enter your numbers.
Hypothetical Budget Change Calculator
Know the impact before you change a single dollar.
Scenario Planning
Model increases or cuts to ad spend.
Forecast Outcomes
See how COS and revenue shift.
Fast & Simple
Results in seconds, no spreadsheets.
Hypothetical Cost of Sale Change Calculator
Play “what if” with your COS target.
Set New Targets
Experiment with different COS targets.
Impact Analysis
View how spend and profit adjust to COS.
Flexible Testing
Refine until the numbers work for you.
Incrementality Test Budget & Length Calculator
Prove what your ads are really adding to the table.
Right-Sized Budgets
Calculate what you need for reliable results.
Timeframe Planning
Set the right test length for accuracy.
Measurable Lift
See the added value of your campaigns.
Ready to See Your Real Numbers?
If you’d rather skip the math, we’ll walk your account and show you where you actually stand.
Takes 2 minutes. No commitment.
What our clients say
StatBid has been a partner to us since their inception. Their incrementality testing approach has been key to our profitability in search.
Nathan Decker
Director of Ecommerce · evo.com
StatBid goes beyond managing ad spend. We trust them completely as a true partner invested in our long-term success.
Brian Bianchetti
CEO · People’s Choice Beef Jerky
StatBid is much more than just a digital marketing company; they are a true partner with a culture of people helping people.
Deb Goldberg
Owner · Giving Tree Gallery
Having started with StatBid early in their start-up mode, it was clear that they were different from other PPC agencies we have worked with.
Patrick Gill
CEO · TackleDirect