To get the most out of your SEO investment, it’s key that you work with true industry experts. Many SEO agencies offer the moon without being properly equipped, trained, or staffed to follow through. At StatBid, we truly believe in bringing expert resources to bear for your site, and are a team of seasoned agency experts, and experienced in-house Ecommerce operators.
SEO can be a bit of an open ended category, so let’s break down exactly what kinds of support we can provide.
Even so, there is a consistent set of factors that, when firing together on all cylinders, leads to big SEO wins. Every website we work with receives a free SEO audit covering our “Four Pillars of SEO.”
This isn’t an auto-generated report–we personally take the time to really dig into your site’s opportunities. From there, you’ll receive a custom scope of work designed to optimize your site based on need in those areas of focus. Some of the recommendations might be things you can implement yourself, others will rely on expert support, and we’ll highlight where we might (or might not!) be of most help.
Setting up your site for success starts with establishing a sound technical foundation. If web crawlers can’t easily and efficiently access your site’s content, you won’t be found in search.
We’ll examine your site using our suite of industry-leading and proprietary tools (such as Screaming Frog and Google Search Console) in an effort to diagnose and prescribe solutions for your site’s technical discoverability challenges, including:
Making sure these elements are fully optimized for SEO will put your site in an ideal position to compete at the top of organic SERPs for your most important search terms.
If web crawlers don’t know what your site’s pages are about, they won’t know what keywords you should be ranking for. We address this by creating relevant signals around key HTML elements that search engines use to match the intent of user queries with optimized landing pages. These elements include:
Our process is designed to identify what your customers are searching for, what Google is displaying for the queries, and create/optimize landing pages for those queries.
| Keyword Research > | SERP Analysis > | On-page Optimizations |
Your website’s authority is driven by off-page SEO efforts, most often described as “link building.” All else being equal, authority is the great differentiating factor between sites battling for top billing in SERPs. While outliers exist, broadly, the site with the most authority (ie. backlinks) is going to outrank the competition.
Our off-page SEO efforts include:
We’ve been building links for more than 15 years, and have continued to adapt alongside Google’s algorithms during that time. Ensure you’re not leaving organic visibility on the table by having a weaker authority signal than your competitors.
In order for your site to be seen by search engines as a thought-leader that warrants top rankings in organic search, it is vital that you go the extra mile for your audience. That means not just creating pages for products you sell, but also creating guides on how to buy and use them. We use a unique process to ensure that you get the most out of your previous and future content investments.
Content also acts as your “digital salesperson,” providing a better user experience while improving your site’s ability to convert customers. Providing this type of informational content will earn you points in Google’s eyes, leading to better keyword rankings–for transactional and informational queries alike.
No two Ecommerce stores are exactly the same, and so the SEO work that they need to get done varies dramatically–in a way that PPC doesn’t, for example. As such, each client’s needs are considered when putting together a proposal.
To give you an idea of what to expect, we typically work with Ecommerce stores doing between $1-100 million in annual revenue (or equivalent volume, where a site’s goals aren’t just online sales). Within this niche, SEO engagements with StatBid are usually on a twelve month term, and range from $3,000 per month at the minimum, to more than $15,000 per month.
What we quote you on a new engagement will obviously be a function of what type of work you need to have done, and how much of it there is to do. We are happy to make recommendations if you’re not sure what your immediate SEO priorities ought to be. We love to talk shop!
