Negative lists hold the negative keywords you attach to multiple campaigns because the related search terms are so damaging to ROAS, so full of wasted…
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Ecommerce growth solutions built by operators, powered by data.
Have you ever had a request like: "Compare Q4 sales this year vs. last year, but only for stores that were open in both periods,…
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An operator’s perspective on improving efficiency, control, and real performance Most branded campaigns look efficient. Very few are actually optimized.And in most accounts, that gap…
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Shopify Audiences is a native app available to Shopify Plus merchants that allows you to build and export high-quality audiences directly into your advertising platforms.…
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Google has been pushing AI Max for Search campaigns hard. In the pitch, it's a nearly frictionless upgrade: flip a toggle, let Google's AI broaden…
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Your Black Friday campaign crushed it. Conversion rates doubled and ROAS hit the kind of ratios you'd screenshot for your group chat. Google's bidding algorithm…
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Google would prefer you didn’t do this. The interface will warn you. The asset strength indicator will scold you. Every nudge in the Performance Max…
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https://www.youtube.com/watch?v=m3iPhsMizCk As digital marketers, you're already familiar with how much the job is just adapting to change as it comes at us because it…
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