Here are two things that are both true right now, in mid-2026. First, Google has updated its advertising policies, giving its AI the ability to…
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Ecommerce growth solutions built by operators, powered by data.
If you've ever opened Google's product data specification, you know there are dozens of fields you could be filling in, and nobody has time for…
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Merchant Center is flagging missing GTINs. Or you want custom labels for campaign segmentation, a deeper product type tree, maybe a material attribute so your…
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A batch of products gets disapproved for "inaccurate shipping costs." Or a shopper sees one total on Google, clicks through, and gets a different one…
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When the daily spend in a mature Google Ads account jumps unexpectedly, or the month is on track to blow past its budget, panic might…
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You've been running one or two generalist Google Ads campaigns for a while, maybe a Shopping campaign and a Search campaign, or a single Performance…
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Your strongest keyword is funding the rest of the campaign's mediocrity, and the reporting tells you everything is fine. Most merchants running Google Ads have…
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You get the email: a Google Ads policy disapproval. One of your ads has stopped running, or a few have, or a campaign got flagged.…
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Most merchants evaluate their paid search agency through the weekly or monthly report. Spend, revenue, ROAS, conversions, week-over-week movement. The report either reassures the merchant…
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Negative lists hold the negative keywords you attach to multiple campaigns because the related search terms are so damaging to ROAS, so full of wasted…
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