Jeff McRitchie leads Strategy, SEO, and Shopify Development at StatBid. With more than two decades of experience building and scaling ecommerce businesses, Jeff brings a founder-operator perspective to growth strategy. He co-founded MyBinding.com and has helped lead multiple companies to successful exits. His leadership experience includes executive roles at MyBinding.com, Buy-Rite Beauty, Biddy Murphy, Messenger Corporation, and Spiral Binding, where he guided digital strategy, operational scaling, and performance marketing transformation.

At StatBid, Jeff focuses on technical SEO, information architecture, paid and organic search alignment, and full-scale Shopify builds and migrations. His approach blends disciplined measurement with practical execution — building scalable acquisition systems, strengthening conversion architecture, and developing ecommerce platforms designed to drive both immediate profitability and long-term enterprise value.
Jeff is known for turning complex growth challenges into clear, prioritized roadmaps that teams can execute with confidence.