Microsoft Ads Management
We open and manage Microsoft Ads accounts only when the numbers support it, importing what already works from Google Ads rather than starting from scratch.
What’s Included
Identifying the Right Time
In broad strokes, Microsoft Ads can typically run about 4-18% the scale of Google. Data-driven optimization requires data, so Microsoft is worth considering usually when Google approaches $25k/month in spend, for active management.
Built From What Already Works
New accounts import proven structure, ad copy, and negatives straight from Google Ads, then get refined to both fit Microsoft’s smaller volume, and the nuances that make its shopper behavior distinct.
Deliberately Lean Structure
Fewer campaigns, enabled selectively. Over-building is the most common mistake at Microsoft’s volume, so we only add what the data can support.
A Careful Takeover Process
Existing accounts get stabilized, consolidated, and optimized in phases, to protect your existing revenue while improving efficiency.
Wondering If Microsoft Ads Makes Sense for You?
We’ll look at your current account, if present, as well as what’s working in Google, and propose the best path for your site’s search coverage.