Mike Jelley In Google Ads, SEM All That Glisters Is Not Gold; Nor Every Negative the AI’s Told Have you ever had a request like: "Compare Q4 sales this year vs. last year, but only for stores that were open in both periods,…Read More
Andrew Flicker In Google Ads, SEM Google’s Biggest Search Update in Years, and We’re Not Sure It Works Google has been pushing AI Max for Search campaigns hard. In the pitch, it's a nearly frictionless upgrade: flip a toggle, let Google's AI broaden…Read More
Andrew Flicker In Google Ads, SEM The Rain Shadow Effect: What Happens to Your Google Ads After the Sale Ends Your Black Friday campaign crushed it. Conversion rates doubled and ROAS hit the kind of ratios you'd screenshot for your group chat. Google's bidding algorithm…Read More