Mike Jelley In Google Ads, SEM How Negative Keyword Lists Work (And Why They Age Badly) Negative lists hold the negative keywords you attach to multiple campaigns because the related search terms are so damaging to ROAS, so full of wasted…Read More
Mike Jelley In Google Ads, SEM All That Glisters Is Not Gold; Nor Every Negative the AI’s Told Have you ever had a request like: "Compare Q4 sales this year vs. last year, but only for stores that were open in both periods,…Read More