Shopping Ads Archives - StatBid

Andrew Flicker In Ecommerce, Google Ads, SEM

One Of The Most Important Fields In Your Shopping Feed Is Optional

Diagram sorting Google Shopping feed fields into four priority buckets: protect history (id, title), search matching (title, description, product_type), verify (link, gtin, price, availability), and manage or omit, with the optional product_type field highlighted as high priority

If you've ever opened Google's product data specification, you know there are dozens of fields you could be filling in, and nobody has time for…

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