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Uploading a Customer Match List in Google Ads

You'll need access to the Google Ads account and an existing Customer Match list to complete these steps. If you don't see these options, ask whoever manages your account to complete these steps.

STEP 1

Log in to your Google Ads Account.
To access the Customer Match List in Google Ads, go to Tools & Settings > Shared Library > Audience Manager.

Google Ads overview page with the Sign in and Get started options for logging in to your Google Ads account.

Google Ads Tools and Settings menu with Audience manager highlighted under the Shared Library column.

STEP 2

Select the Customer Match List you want to edit or add to.

Google Ads Audience manager data segments list with a Customer Match List selected under customer list types.

STEP 3

Select Edit List. You'll get a prompt to edit your list based on contact information.
From here you can choose to add more customers.
Create a CSV file based on the defined list and upload from there.

Google Ads Customer Match List detail view with the options menu highlighted for editing the list and uploading contact information.

Questions? Reach out to your account manager, or email analytics@statbid.com.