Andrew Flicker In Google Ads, SEM Google Ads Campaign Setup Defaults: What We Push Back On You've been running one or two generalist Google Ads campaigns for a while, maybe a Shopping campaign and a Search campaign, or a single Performance…Read More
Andrew Flicker In Google Ads, SEM Google’s Biggest Search Update in Years, and We’re Not Sure It Works Google has been pushing AI Max for Search campaigns hard. In the pitch, it's a nearly frictionless upgrade: flip a toggle, let Google's AI broaden…Read More