Search Term Matching Archives - StatBid

Andrew Flicker In Google Ads, SEM

Your Best Keywords Are Subsidizing Your Worst Ones

Bar chart showing Google Ads keyword ROAS distribution, with three high-performing keywords far above the campaign average line and a long tail of underperforming terms dragging the average down

Your strongest keyword is funding the rest of the campaign's mediocrity, and the reporting tells you everything is fine. Most merchants running Google Ads have…

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Mike Jelley In Google Ads, SEM

How Negative Keyword Lists Work (And Why They Age Badly)

Google Ads dashboard showing a negative keyword list audit, with outdated terms like free and jobs flagged for removal and potential growth opportunities including wholesale and subscription identified as candidates for un-negation

Negative lists hold the negative keywords you attach to multiple campaigns because the related search terms are so damaging to ROAS, so full of wasted…

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Mike Jelley In Google Ads, SEM

All That Glisters Is Not Gold; Nor Every Negative the AI’s Told

Dual monitors showing Google Ads keyword performance metrics and AI assistant suggestions, illustrating AI-assisted negative keyword review

Have you ever had a request like: "Compare Q4 sales this year vs. last year, but only for stores that were open in both periods,…

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Andrew Flicker In Google Ads, SEM

Google’s Biggest Search Update in Years, and We’re Not Sure It Works

Google has been pushing AI Max for Search campaigns hard. In the pitch, it's a nearly frictionless upgrade: flip a toggle, let Google's AI broaden…

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