Search Term Matching Archives

How Negative Keyword Lists Work (And Why They Age Badly)

Google Ads dashboard showing a negative keyword list audit, with outdated terms like free and jobs flagged for removal and potential growth opportunities including wholesale and subscription identified as candidates for un-negation

Negative lists hold the negative keywords you attach to multiple campaigns because the related search terms are so damaging to ROAS, so full of wasted…

Mike Jelley In Google Ads, SEM

All That Glisters Is Not Gold; Nor Every Negative the AI’s Told

Dual monitors showing Google Ads keyword performance metrics and AI assistant suggestions, illustrating AI-assisted negative keyword review

Have you ever had a request like: "Compare Q4 sales this year vs. last year, but only for stores that were open in both periods,…

Andrew Flicker In Google Ads, SEM

Google’s Biggest Search Update in Years, and We’re Not Sure It Works

Google has been pushing AI Max for Search campaigns hard. In the pitch, it's a nearly frictionless upgrade: flip a toggle, let Google's AI broaden…

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Search Term Matching

How Negative Keyword Lists Work (And Why They Age Badly)

All That Glisters Is Not Gold; Nor Every Negative the AI’s Told

Google’s Biggest Search Update in Years, and We’re Not Sure It Works

Connect with our team and leave with clear, actionable next steps.

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