Performance Max Archives

Why Did My Google Ads Account Spend So Much?

Google Ads account dashboard showing campaign spend above daily budget, with a 128% budget pacing alert and an upward cost trend flagged on the Generic T-Shirts campaign.

When the daily spend in a mature Google Ads account jumps unexpectedly, or the month is on track to blow past its budget, panic might…

Andrew Flicker In Google Ads, SEM

Google Ads Campaign Setup Defaults: What We Push Back On

Mock Google Ads interface showing six campaign settings flagged as Default: Bidding Strategy, Networks, Location Targeting, Negative Keyword Lists, Audiences and Signals, and AI Max

You've been running one or two generalist Google Ads campaigns for a while, maybe a Shopping campaign and a Search campaign, or a single Performance…

Andrew Flicker In Google Ads, SEM

Your Best Keywords Are Subsidizing Your Worst Ones

Bar chart showing Google Ads keyword ROAS distribution, with three high-performing keywords far above the campaign average line and a long tail of underperforming terms dragging the average down

Your strongest keyword is funding the rest of the campaign's mediocrity, and the reporting tells you everything is fine. Most merchants running Google Ads have…

Andrew Flicker In Google Ads, SEM

Weekly Google Ads Reports Catch Fires. They Don’t Find Dry Rot.

Dual monitors displaying healthy Google Ads performance dashboards with upward-trending green metrics, set on a desk above crumbling dry-rotted wooden support beams and a warning sign, illustrating the gap between a clean weekly report and hidden account structure problems.

Most merchants evaluate their paid search agency through the weekly or monthly report. Spend, revenue, ROAS, conversions, week-over-week movement. The report either reassures the merchant…