You get the email: a Google Ads policy disapproval. One of your ads has stopped running, or a few have, or a campaign got flagged.…
Andrew FlickerJune 2, 2026
When Fixing Duplicate Meta Titles Makes the Problem Worse
When a site audit flags duplicate meta titles, most merchants treat it as a writing task: find the duplicates, update…
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Most merchants evaluate their paid search agency through the weekly or monthly report. Spend, revenue, ROAS, conversions, week-over-week movement. The report either reassures the merchant…
Andrew FlickerJune 2, 2026
Negative lists hold the negative keywords you attach to multiple campaigns because the related search terms are so damaging to ROAS, so full of wasted…
Mike JelleyMay 7, 2026
Have you ever had a request like: "Compare Q4 sales this year vs. last year, but only for stores that were open in both periods,…
Mike JelleyMay 6, 2026
An operator’s perspective on improving efficiency, control, and real performance Most branded campaigns look efficient. Very few are actually optimized.And in most accounts, that gap…
Jeff McRitchieMay 1, 2026
Shopify Audiences is a native app available to Shopify Plus merchants that allows you to build and export high-quality audiences directly into your advertising platforms.…
Jeff McRitchieApril 30, 2026
Table of Contents What Robots.txt Actually Does (And What It Does Not Do) When You Should Modify Robots.txt in Shopify When You Should NOT Modify…
Jeff McRitchieApril 24, 2026
StatBid is officially a Certified B Corporation. Our verified score on the B Impact™ Assessment is 90, well above the 80 point threshold, and it…
Shilo JonesApril 20, 2026
